BMW to begin series production of new model in Debrecen this autumn

BMW will begin series production of a new model in Debrecen this autumn. Following the successful launch of the iX3, the BMW iX4 will be the company’s second Neue Klasse model produced in Debrecen, the company said on Thursday.

According to the statement, the new BMW iX4 will expand the Neue Klasse portfolio with a distinctive, fully electric SUV model featuring a “coupe silhouette.”

The company added that the Debrecen plant ramped up production of the BMW iX3 in less than a year, introduced 24-hour production, and has already manufactured more than 50,000 vehicles in recent months. The start of series production of the new BMW iX4 this autumn marks the next major step in this process.

They indicated that with the arrival of the second Neue Klasse model in Debrecen, BMW Group Plant Debrecen will further strengthen its role in the company’s global production network as a pioneer of the BMW iFACTORY concept.

According to the company, the new model will be launched on the market in March 2027 with two powertrain variants. Shortly afterward, the lineup will be expanded with the BMW iX4 M60 xDrive, the most powerful version of the model family.

At the same time, the BMW iX3 model range will also be expanded. Following the successful launch of the first Neue Klasse model produced in Debrecen, the BMW iX3 M60 xDrive will join the portfolio, offering an even more dynamic interpretation of the fully electric Sports Activity Vehicle (SUV) concept. Series production of the new BMW iX3 M60 xDrive will begin in spring 2027 in Hungary, at BMW Group’s Debrecen plant.

Construction of BMW Group Plant Debrecen began in 2021. The more than 400-hectare site includes a press shop, a body shop, a paint shop, an assembly plant, and a battery assembly facility.

BMW Group has invested more than €2 billion in developing the site. Production began at the plant at the end of 2025, and the facility produces exclusively fully electric vehicles. BMW’s Debrecen plant currently employs more than 5,000 people.